071 | Setting the Mood for Your Business with Kelly McElroy

Kelly McElroy helps people with a passion showcase and market their talent as a brand designer at Star Castle Studio. Here’s how she found her cosmic calling… ✨

In this episode, I’m chatting with Kelly McElroy, a ♉️ Taurus based in Florida, who has taken her experience working as a professional designer for the last 10 years for major brands such as Disney Parks, Zumiez, and Pac Sun, and created her own dream career helping fellow creatives brand their businesses online. We chat about the importance of creating a mood board for your brand in order to set the mood for what you want to create and manifest your ideas into a tangible reality.



  • How Kelly’s astrology chart beautifully reflects her calling to help make others’ creative ideas more tangible and real
  • The process of creating a mood board and the powerfully clarifying effects it can have on your business as well as your overall mindset as you promote yourself and expand your work out into the world
  • The importance of putting your best foot forward and making a good first impression with professional branding and how to know if you’re ready to go beyond creating your own graphics and hire on a designer

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Show Notes:


  • Pinterest & Canva – Two free tools you can use to DIY your own mood board. Or, simply print off pictures and glue them on a board the old fashioned way!
  • Learn more about Kelly and her work at www.starcastlestudio.com or follow her on Instagram
  • Is your passion project ready for a designer? Take Kelly’s quiz if you’re wondering if you’re ready to hire a designer to help you brand your passion project!
  • Become a member of our Cosmic Calling Community and receive extra bonus features including episode transcripts by going to soulshineastrology.com/community
  • Enjoy this episode? Leave a review on the Apple Podcasts app and e-mail a screenshot to info@soulshineastrology.com to receive 10% off an astrology reading or report.
  • Never miss a future update! Subscribe to the e-mail list for weekly astrology updates, podcast notifications, and additional free resources

Bonus Resource:

Get Kelly’s free guides to finding the ideal name for your business and figuring out which visuals you need to differentiate your brand if you have a shop by becoming a member of our Cosmic Calling Community.

Picture of Natalie Walstein / Soulshine Astrology
Natalie Walstein / Soulshine Astrology
I’m one part intuitive astrological counselor + one part down-to-earth career coach. I love sharing the ancient wisdom of astrology to help established entrepreneurs – and creative souls in need of direction – courageously align their life & career with the cosmos. {Read more...}

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