Determining Your Business’ Birthday

By looking at your business’ chart, you can begin to get a clearer picture of what your business’ purpose is, how to grow it, and what you can do to make it more successful through gaining a deeper understanding of its energy.

In addition to using your business’ chart to make decisions about the business itself, you can also uncover the reasons why you started your business in the first place by comparing it with your own!

The first step to calculating your business’ chart is to figure out its true birthday.

To do this, you will have to nail down the specific date, time, and location of its birth, just as you would for a person.

*Note: You don’t need to have the exact time if it’s not possible for you to track this down, but without it, you will miss out on the Rising Sign as well as the exact positions of the houses and the Moon.

Your business’ start information is meant to be based upon the exact moment you decided to do something to take your business idea out of your head and actually make it real.

For example: You might choose to use the time stamp on the receipt for when you purchased your business’ domain name for its website or when you registered your business with your local government. Maybe it’s when you decided to hire a branding designer to put together your logo or made another type of investment where you put money into the making of your business. It all depends on when you feel you took the first official step to make your business idea tangible.

This is according to what feels like a meaningful moment to you, so naturally, the source of this information is going to vary from business owner to business owner.


That being said, there are a few approaches to finding your business’s start information that I would recommend avoiding…

  • Just like in a person’s chart, we consider the moment someone took their first breath to be the moment they have officially been born, so we wouldn’t consider the day your shop opened to the public to be the correct start information. That would be like deciding your birthday is the moment you learned how to walk.
  • I also don’t recommend choosing the day you got your certification or the moment you graduate from a program intending to train you for the field you will be working in.
  • A lot of pre-planning and preparation goes into launching your business to the public, or making your first sale, or landing your first client, so it’s important to go way back to the beginning and ask yourself when you took the very first step that propelled your business idea out of your head and into the world.
  • I also don’t recommend trying to “hack the system” and decide to commit to your business plan on a day that is astrologically significant. Astrology naturally permeates every aspect of our lives, so the time you decide to start your business will already be governed by the stars. I personally feel it’s inauthentic to figure out the ideal time to start your business, but it’s totally understandable to use astrology to help you plan a launch or an important promotion.


In a business reading, I can actually tell when someone doesn’t have the correct start information for their business because either it doesn’t line up with their own chart at all, or what the chart lays out as the essence or purpose of the business doesn’t match up with what the business actually does.

You know you have the right chart when you find aha moment after aha moment – it just makes sense in almost an eerie way.

This is true even for businesses that were not necessarily started to further the true life calling for the person who started it. The chart will naturally lay out what your business actually does or what it offers and it can be truly extraordinary to witness.

>> Once you know your business’ birthday, you can order a beautiful custom design of your business chart here!

Natalie Walstein / Soulshine Astrology
Natalie Walstein / Soulshine Astrology
I’m one part intuitive astrological counselor + one part down-to-earth career coach. I love sharing the ancient wisdom of astrology to help established entrepreneurs – and creative souls in need of direction – courageously align their life & career with the cosmos. {Read more...}
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